Conversation-based pricing is the model Meta uses to bill WhatsApp messages: per 24-hour conversation window instead of per individual message.
Conversation-based pricing is Meta's billing model for the WhatsApp Business API: you pay per opened conversation (a 24-hour window), not per individual message. Within that window, you can exchange unlimited messages for the same price.
There are different conversation categories with different rates: service conversations (started by the customer), and marketing, utility, and authentication conversations (started by the business via a template). Rates vary by country.
Bugalou gives you visibility into your WhatsApp costs per conversation category, so you know exactly where your budget goes and can optimize for the cheapest, most effective message types.
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