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Understanding Your Plan & Limits

Learn about Bugalou plan tiers, conversation and AI message limits, team member seats, and how to read the usage cards on your dashboard.

Plan Tiers

Bugalou offers three plan tiers, each with different limits and features:

Starter (from €49/month)

  • Conversations: 1,000 or 2,500 per month
  • AI Messages: Not included
  • Automations: Max 5 active
  • Chat History: 30 days
  • Team Members: 1 included (extra: €12/user/month)
  • Features: Basic inbox, contacts, channels, and templates

Pro (from €109/month)

  • Conversations: 1,000 to 10,000 per month
  • AI Messages: 3,000 to 30,000 per month
  • Automations: Unlimited
  • Chat History: Unlimited
  • Team Members: 1 included (extra: €12/user/month)
  • Features: Everything in Starter + AI chatbot, advanced analytics, priority support

Enterprise (custom pricing)

  • Conversations: Unlimited
  • AI Messages: Custom
  • Automations: Unlimited
  • Team Members: Unlimited
  • Features: Everything in Pro + dedicated account manager, personal onboarding, SLA

Not sure which plan is right for you? Compare Starter vs Pro or Pro vs Enterprise.

Dashboard Usage Cards

On the Dashboard Overview, the Plan Limits section shows four cards displaying your current usage:

Team Members

Shows "X / Y Members" — how many team members you have vs. your limit. Click "Buy more seats" to add more.

Contacts

Shows "X / Y Contacts" — your current contact count vs. limit. Limits: Starter 1,000 · Pro 10,000 · Enterprise Unlimited.

Automations

Shows "X / Y Active" — active automations vs. limit. Starter allows up to 5 active automations. Pro and Enterprise have unlimited.

AI Messages

Shows a progress bar with "X / Y used". When you reach 80%, you'll see a yellow warning. At 100%, the AI agent stops responding until the next billing cycle or an upgrade.

When to Upgrade

Consider upgrading when:

  • You're approaching your conversation limit
  • You need the AI chatbot (Pro plan and above)
  • You need more than 5 automations
  • You need unlimited chat history
  • You want priority support

Upgrade anytime from Settings (gear icon) → Billing & usage.