Automated transactional emails

The right email at the right time

Send automated transactional emails triggered by customer actions. Order confirmations, shipping updates, review requests and abandoned cart reminders — all on autopilot.

TRIGGER
WooCommerce Event

New order received

ACTION
Send WhatsApp Message

Hi {{1}}, Your order *{{2}}* is on the way. Track & Trace:...

DELAY
Delay

Wait 24 hours

ACTION
Follow-up email

Send review request

ACTION
Add tag

"vip-customer" if amount > €50

Building flow...
0/5 steps
Fully automated
Templates

Ready-to-use email templates

Choose from proven templates and customize them to match your brand

Order confirmation

Instantly confirm every order with product details, total amount and estimated delivery time.

Shipping updates

Keep customers informed with real-time shipping notifications and tracking links.

Review requests

Automatically request reviews after delivery. Increase your ratings and build social proof.

Abandoned cart

Recover lost sales by automatically reminding customers about items left in their cart.

Password reset

Automatically send a password reset email when a customer requests a new password.

Ticket confirmation

Automatically confirm receipt of support requests via email with a ticket number.

Drag and Drop Email Builder
Drag & drop
Email Builder

Design emails with drag & drop

No coding required. Build beautiful, responsive email templates in minutes with our intuitive drag-and-drop editor. Simply drag elements like text blocks, images, buttons and product cards onto your canvas.

Pre-built content blocks — headers, footers, product grids, CTAs and more

Fully responsive — looks perfect on desktop, tablet and mobile

Brand customization — upload your logo, set your brand colors and fonts

Dynamic variables — auto-fill customer name, order info and product details

3 steps

Transactional emails in 3 steps

From trigger to automatic email in minutes.

01

Choose a trigger

Select which customer action should trigger the email — an order, shipment, abandoned cart or incoming email.

Step 01
02

Customize your email

Use our templates or build your own email. Add dynamic fields like customer name, order details and product info.

Step 02
03

Activate & relax

Turn on your campaign and let it run automatically. Track open rates, clicks and conversions in real-time.

Step 03
Benefits

Why transactional emails?

4× higher open rates

Transactional emails have 4× higher open rates than marketing emails because they’re expected and relevant.

Recover abandoned carts

Win back up to 15% of abandoned carts with well-timed reminder emails.

Boost customer loyalty

Timely follow-ups after purchase create trust and increase repeat orders.

Save hours per week

No more manual emails. Set up once and let the automations handle everything.

Higher open rates

15%

Carts recovered

<1min

Setup per template

24/7

Automatic sending

Integrations

Works with your favorite platforms

Connect your webshop and start sending transactional emails in minutes

WordPress logoWordPress
WooCommerce logoWooCommerce
Shopify logoShopify
Magento logoMagento
Custom API
Applications

Popular use cases

See how businesses use transactional emails to boost customer engagement

E-commerce & Retail

Order confirmations, shipping updates, invoice emails and review requests — all automated with your brand styling.

  • Order & payment confirmations
  • Shipping & delivery notifications
  • Review requests & follow-ups
View Webshop Leads

SaaS & Technology

Welcome emails, password resets, billing notifications and feature announcements that keep users engaged.

  • Welcome & onboarding flows
  • Security & account alerts
  • Billing & subscription updates
View Automations

Professional Services

Appointment confirmations, invoice reminders, service updates and feedback requests — professional and on-brand.

  • Appointment confirmations
  • Invoice & payment reminders
  • Feedback & satisfaction surveys
View Team Inbox
FAQ

Frequently asked questions

Everything you need to know about transactional emails

What are transactional emails?
Transactional emails are automated messages triggered by customer actions — such as order confirmations, shipping notifications, password resets and invoice emails. Unlike marketing emails, they contain essential information the recipient expects.
Do I need HTML or coding knowledge?
No. Our drag-and-drop email builder lets you create beautiful, branded templates without any coding. Simply drag blocks, add your content and publish.
Which e-commerce platforms are supported?
Bugalou integrates with WooCommerce, Shopify, Magento, WordPress and any custom platform via our REST API. Setup takes just a few minutes.
Can I customize email templates?
Yes. You can fully customize every aspect of your email templates including layout, colors, fonts, logo and dynamic content blocks like order summaries, tracking links and product images.
How reliable is email delivery?
We use enterprise-grade email infrastructure with high deliverability rates. Emails are sent with proper SPF, DKIM and DMARC authentication to ensure they reach the inbox.
Can I track email performance?
Yes. You get detailed analytics on delivery rates, open rates, click rates and bounce rates — giving you full visibility into how your transactional emails perform.

Ready to automate transactional emails?

Start free today and send your first transactional email within minutes. No credit card required.

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