👋 How can we help?

All practical tips to grow your business with messaging.

All CollectionsProductAutomation Templates Library

Automation Templates Library

Browse pre-built automation templates organized by channel and category. WhatsApp utility, marketing, authentication templates, email workflows, SMS automations, and interactive menus.

Accessing Templates

Go to Automations → Browse Templates to see all pre-built automation templates. The page has a sidebar with categories on the left and template cards on the right.

Template Categories

CategoryIconWhat's Inside
All Templates📚All 30 templates
WhatsApp💬Subdivided into Utility (🔧), Marketing (📢), Authentication (🔐)
Instagram📸Welcome & away message templates for Instagram DMs
Messenger💭Welcome & away message templates for Facebook Messenger
Email📧Email automation workflows and broadcasts
SMS📱SMS automation workflows via Twilio (Pro plan)
Bol.com📦Bol.com order, shipment & return automations (Pro plan)

WhatsApp Utility Templates (10)

TemplateTriggerWhat It Does
Order ReceivedWooCommerce: order.createdConfirms new orders
Order ShippedWooCommerce: order.completedNotifies when order ships
Track & TraceWooCommerce: order.updatedSends tracking info
Order CancelledWooCommerce: order.updatedNotifies cancellation
Appointment ReminderEventReminds about upcoming appointments
Payment ReminderEventReminds about pending payments
Send InvoiceEvent: order_receivedAutomatically sends invoice with new order
Payment ReceivedEvent: order_receivedConfirms payment has been received
Customer Support MenuWhatsAppInteractive support menu (Pro)
Product Inquiry MenuWhatsAppInteractive product Q&A (Pro)

WhatsApp Marketing Templates (5)

TemplateTriggerWhat It Does
Welcome MessageEventGreets new contacts
Away MessageEventAuto-reply outside business hours
Discount CodeEventSends promotional coupons
Cart ReminderEventRecovers abandoned carts
New CollectionEventAnnounces new products

WhatsApp Authentication Templates (5)

TemplateTriggerWhat It Does
Verification CodeEventAccount verification OTP
Login CodeEventTwo-factor login code
Password ResetEventPassword reset code
OTP CodeEventTransaction one-time password
Delivery CodeEventDelivery verification code

Email Templates (10)

TemplateTriggerWhat It Does
Invoice by EmailEvent: order_receivedAutomatically sends invoice via email
Order ConfirmationWooCommerceEmail order receipt
Abandoned CartEventEmail cart recovery
Password ResetEventPassword reset email
Shipment TrackingWooCommerceEmail tracking info
Review RequestWooCommerceRequest product reviews
AI Email CategorizationEmail ReceivedAuto-categorize with AI (Pro)
Ticket ReceivedEmail ReceivedAuto-confirm ticket creation
Ticket AssignedEmail ReceivedConfirm ticket assigned to team
Ticket ResolvedTicket ClosedConfirm ticket resolution

Using a Template

  1. Browse or filter by category in the sidebar
  2. Click on a template card to see details
  3. Click "Use Template"
  4. The visual builder opens with the template pre-configured
  5. Customize trigger settings, message content, and timing
  6. Save and activate when ready

Bol.com Templates (4)

TemplateTriggerWhat It Does
Order ReceivedBol.com OrderConfirms a new bol.com order to the customer
Shipping ConfirmationBol.com ShipmentNotifies when a bol.com order has been shipped
Return ConfirmationBol.com ReturnConfirms receipt of a bol.com return
Review RequestBol.com Order (48h delay)Asks for a review after delivery

Template Cards

Each template card displays:

  • Large icon (e.g., 📦, 🛒, 🔐)
  • Template name
  • Category badge (Utility, Marketing, Authentication, Pro)
  • Brief description
  • Message preview in monospace font
  • "Use Template" button
Automation Templates Library | Bugalou Help