Sending Order Notifications via WhatsApp
Use WhatsApp broadcasts to send order confirmations, shipping updates, and delivery notifications to your customers.
Order Notifications via WhatsApp
WhatsApp order notifications have significantly higher open rates (98%) compared to email (20%). Use Bugalou broadcasts to keep your customers informed about their orders.
Common Order Notification Templates
1. Order Confirmation
Category: Utility (lower cost)
Hi {{1}}, thank you for your order #{{2}}!
We've received your order and are preparing it for shipment. You'll receive a tracking link once it's on its way.
Order total: {{3}}
Buttons: [View Order] → URL
2. Shipping Notification
Category: Utility
Hi {{1}}, great news! Your order #{{2}} has been shipped!
Track your package: {{3}}
Estimated delivery: {{4}}
Buttons: [Track Package] → URL, [Contact Support] → Quick Reply
3. Delivery Confirmation
Category: Utility
Hi {{1}}, your order #{{2}} has been delivered!
We hope you enjoy your purchase. If you have any questions, don't hesitate to reach out.
Buttons: [Leave Review] → URL, [Need Help] → Quick Reply
Setting Up Order Broadcasts
- Create the templates above in Broadcasts → + New Broadcast → + Create Template
- Wait for Meta to approve each template (usually 1–60 minutes)
- Create a broadcast targeting the relevant customers
- Select your approved template and configure the audience
Tips for Order Notifications
- Use Utility category — they cost less than Marketing
- Add a header image with your brand logo for recognition
- Include a tracking URL as a button rather than in the body text
- Keep messages concise — customers want quick updates