Order Notifications via WhatsApp

WhatsApp order notifications have significantly higher open rates (98%) compared to email (20%). Use Bugalou broadcasts to keep your customers informed about their orders.

Common Order Notification Templates

1. Order Confirmation

Category: Utility (lower cost)

Hi {{1}}, thank you for your order #{{2}}!

We've received your order and are preparing it for shipment. You'll receive a tracking link once it's on its way.

Order total: {{3}}

Buttons: [View Order] → URL

2. Shipping Notification

Category: Utility

Hi {{1}}, great news! Your order #{{2}} has been shipped!

Track your package: {{3}}
Estimated delivery: {{4}}

Buttons: [Track Package] → URL, [Contact Support] → Quick Reply

3. Delivery Confirmation

Category: Utility

Hi {{1}}, your order #{{2}} has been delivered!

We hope you enjoy your purchase. If you have any questions, don't hesitate to reach out.

Buttons: [Leave Review] → URL, [Need Help] → Quick Reply

Setting Up Order Broadcasts

1. Create the templates above in Broadcasts → + New Broadcast → + Create Template
2. Wait for Meta to approve each template (usually 1–60 minutes)
3. Create a broadcast targeting the relevant customers
4. Select your approved template and configure the audience

Tips for Order Notifications

• Use Utility category — they cost less than Marketing
• Add a header image with your brand logo for recognition
• Include a tracking URL as a button rather than in the body text
• Keep messages concise — customers want quick updates