Marketing Broadcasts

WhatsApp marketing messages have a 98% open rate and 45–60% click-through rate, making them far more effective than email marketing. Use Bugalou broadcasts to reach your customers with promotions and offers.

Example Marketing Templates

1. Flash Sale

Category: Marketing

Header: Image (promotional banner)

Flash Sale — Only Today!

Hi {{1}}, we have an exclusive offer just for you. Get {{2}}% off on everything in our store!

Use code: {{3}}
Valid until midnight tonight.

Footer: Reply STOP to unsubscribe

Buttons: [Shop Now] → URL, [Not Interested] → Quick Reply

2. New Product Launch

Category: Marketing

Header: Video (product video)

Hi {{1}}, introducing our newest product!

{{2}} is now available. Be one of the first to experience it.

Early bird price: {{3}} (regular: {{4}})

Buttons: [View Product] → URL, [Learn More] → Quick Reply

3. SMS Promotion

Hi, exclusive 20% off this weekend only at YourStore! Use code WEEKEND20 at checkout. Shop now: https://yourstore.com Reply STOP to opt out

Note: SMS broadcasts don't require template approval and support free-form text up to 1600 characters.

Best Practices for Marketing

• Segment your audience — Use tags to target specific customer groups
• Include media — Templates with images get 3x more engagement
• Time your sends — Schedule broadcasts for optimal times (10am–12pm or 7pm–9pm)
• Always include opt-out — Required by GDPR/AVG and improves quality rating
• Don't over-send — 2–4 marketing messages per month is the sweet spot
• A/B test — Create different templates and compare results

GDPR/AVG Compliance

• Have explicit opt-in consent from the customer
• Provide a clear opt-out mechanism (e.g. "Reply STOP")
• Process opt-outs immediately
• Keep records of consent