Unsubscribe Rate

Unsubscribe rate measures what percentage of recipients opt out after a sent email or message. A sudden spike is often a signal that content, frequency, or relevance no longer matches expectations.

A healthy unsubscribe rate is typically under 0.5% per send. A consistently high rate can point to overly aggressive sending frequency, irrelevant content, or a poorly built contact list.

Bugalou shows unsubscribe rate per broadcast and campaign in the dashboard, so you quickly see which content and frequency work best for your audience.