Glossary

Reviews

Reviews are ratings and experiences that customers leave about your products or service, visible to potential buyers.

Reviews are one of the strongest forms of social proof. Potential customers trust the experience of other buyers more than your own marketing messages. Positive reviews increase your conversion, negative reviews cost you revenue — but also offer an opportunity to show how you handle feedback.

In customer service, review management is crucial: quickly responding to negative reviews, resolving complaints before they become public, and encouraging satisfied customers to leave a review.

With Bugalou's CSAT surveys, you measure customer satisfaction directly after every conversation. Satisfied customers can be automatically redirected to your review page, while dissatisfied customers are first handled by your team.

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