Bugalou Platform
Discover what Bugalou can do for you
Everything you need for great customer service — in one platform
Everything you need for great customer service — in one platform
Trengo is one of the best-known customer service platforms in the Netherlands. But for many webshops, it's not the best choice. Too expensive, too complex, or simply too many features you'll never use. In this article, we compare Trengo with Bugalou — so you can make an informed decision.
Trengo is an omnichannel customer service platform that lets you manage messages from WhatsApp, email, Instagram, and other channels from a single inbox. The platform targets teams of all sizes, from small webshops to large enterprises.
Bugalou is a customer service platform built specifically for webshops. Where Trengo offers a generic solution, Bugalou is designed around the daily challenges of e-commerce: all channels in one inbox, deep webshop integrations, built-in AI, and a ticket system — without the complexity of an enterprise tool.
With Bugalou, you manage messages from all channels in one place:
No tab switching, no missed messages.
Trengo charges per user per month, which can quickly add up for growing teams. Bugalou offers a flat monthly price per organization, with no hidden per-user costs.
Bugalou integrates deeply with the platforms webshops run on:
Trengo also offers integrations, but lacks the depth specifically needed for webshops.
Bugalou has built-in AI that:
No separate chatbot tool needed. Everything is built in.
Bugalou has a full ticket system that lets you:
Every contact in Bugalou automatically gets a profile with:
Send targeted WhatsApp campaigns to segmented customer lists — for order updates, promotions, or return reminders. Trengo also offers broadcasts, but without the deep Shopify and Returnless integration.
Trengo has many features, making the platform complex. Bugalou is intentionally kept simple: you're up and running within a day, without extensive training or complicated onboarding.
Bugalou is a Dutch company with local customer support. Questions are answered in your language, by people who understand how the e-commerce market works.
Trengo is a good choice if:
Bugalou is the better choice if:
Trengo and Bugalou are both strong platforms, but they target different audiences. For webshops that want to quickly get started with WhatsApp, Shopify, Bol.com, and Returnless, Bugalou offers more value: deeper integrations, built-in AI, and a simpler platform — at a lower price.
Try Bugalou free for 14 days and see the difference for yourself.
Founder of Bugalou and e-commerce entrepreneur. As a business owner, I noticed that customer service tools were either unaffordable or so complex you needed an IT department. That frustration led to Bugalou.