Instagram has become one of the most important channels for customer contact for many webshops and brands — often even ahead of email. This category covers connecting your Instagram account to Bugalou, automatically answering DMs and story replies, and how to avoid messages falling through the cracks when you're active on multiple channels at once.

• Connect your Instagram account to Bugalou
• Automatically answer DMs and story replies
• Watch Meta's 24-hour window
• Combine with other channels in one inbox

Instagram DMs have the same limitation as WhatsApp: outside a 24-hour window from the customer's last message, you can no longer send regular messages, only specific, pre-approved templates. That makes fast, automatic first responses extra important — the sooner you reply within that window, the more room you have for a full conversation without running into Meta's rules.