How the AI Learns

The AI chatbot doesn't require manual "training" in the traditional sense. Instead, it automatically builds its knowledge from six data sources every time it generates a response:

Knowledge Sources (in order of priority)

#	Source	Where to Configure	What It Provides
1	Business Information	AI Agent page (sidebar)	Company name, description, opening hours, customer service hours, phone, email, address
2	Shipping & Returns	AI Agent page (sidebar)	Shipping cost, delivery time, shipping policy, return policy, return deadline
3	FAQ Items	AI Agent page (sidebar)	Question-answer pairs you define — the AI uses these as reference material
4	Help Center Articles	Automatic (if enabled)	Published help articles matching the visitor's question (searched by title, content, keywords)
5	Blog Content	AI Agent page → Blog Archive URL	Blog posts scraped from your website (up to 20 posts)
6	External Knowledge Base	AI Agent page → External Knowledge	Pages crawled from an external help center or website URL (up to 20 pages per source)

1. Business Information

This is the foundation of your AI's knowledge. The more detailed your business information, the better the AI can answer questions.

Fields to Fill Out

• Business Name — your company name (the AI uses this in responses)
• Business Description — what your company does, what products/services you offer
• Opening Hours — when you're open (e.g., "Mon-Fri 9:00-17:00")
• Customer Service Hours — when support is available
• Phone Number — your support phone number
• Email Address — your support email
• Business Address — physical location

Tip: Write your business description as if you're explaining it to a new customer. Include your unique selling points, product categories, and any specialties.

2. Shipping & Returns

These are among the most-asked customer questions. Fill in thoroughly:

• Shipping Cost — e.g., "€4.95 standard, free above €50"
• Delivery Time — e.g., "1-3 business days within the Netherlands"
• Shipping Policy — detailed text about shipping options, international shipping, etc.
• Return Deadline — e.g., "14 days after delivery"
• Return Policy — detailed text about how to return items, conditions, refund process

3. FAQ Items

Add your most frequently asked questions and their answers. The AI uses these directly when answering:

• Click "+ Add FAQ" in the AI Agent settings
• Enter the question and answer
• Add as many as you need — there's no limit
• The AI considers all FAQs when generating responses

Best practice: Cover topics like payment methods, sizing guides, product care, warranty, gift wrapping, loyalty programs, etc.

4. Help Center Articles

When a visitor asks a question, the AI automatically searches your published help center articles for relevant content. It searches by:

• Article title
• Article content
• SEO keywords

Up to 5 matching articles are included as context for the AI's response. This means your help center is essentially an extension of your AI's knowledge base.

Enabling Help Center for AI

The help center integration is controlled by the helpcenterEnabled setting. When enabled, the AI automatically searches your articles — no additional setup needed.

5. Blog Archive URL

Enter your blog archive URL (e.g., https://yourshop.com/blog) in the AI Agent settings. The AI will:

1. Fetch your blog archive page
2. Find links to individual blog posts
3. Scrape the content of up to 20 blog posts
4. Use this content as additional context when answering questions

Tips for Blog Content

• Make sure your blog has clear HTML structure (headings, paragraphs)
• Write informative blog posts about your products, services, and industry
• The AI extracts text content — images and videos are not processed
• Blog content is fetched fresh periodically, so new posts are automatically included

6. External Knowledge Base

If you already have an existing help center or knowledge base on another platform, you don't need to recreate all that content. Instead, you can add the URL of your external help center and Bugalou will crawl it automatically.

How It Works

1. Go to AI Agent page and find the External Knowledge card
2. Enter a name and URL for your external source (e.g., https://help.yourshop.com)
3. Click "Add Source" to save it
4. Click the "Crawl" button to start indexing — the system will visit the URL, find same-domain links, and scrape up to 20 pages
5. The crawled content (titles, summaries, and page text) is automatically included in the AI's context when answering visitor questions

Tips for External Knowledge

• The crawler only follows links on the same domain as the source URL
• Each page's content is limited to 5,000 characters to keep AI responses focused
• You can add multiple external sources
• Re-crawl periodically to pick up new or updated content
• Delete and re-add a source if the URL changes

AI Response Behavior

Response Tone

Set in AI Agent Settings. Three options:

• Professional — formal, business-appropriate language
• Friendly — warm, approachable, casual-professional
• Casual — relaxed, conversational tone

Response Language

The AI responds in the language configured in AI Agent Settings (Dutch, English, or Spanish). It can understand messages in other languages but always replies in your configured language.

Best Practices for AI Quality

1. Be specific in business info — "We sell organic skincare for sensitive skin" is better than "We sell stuff"
2. Add FAQ items generously — the more Q&A pairs, the better the AI handles edge cases
3. Write clear help articles — use simple headings and concise paragraphs
4. Keep information current — update shipping costs, policies, and FAQs regularly
5. Test regularly — ask the chatbot common questions and refine your data based on the responses