Broadcast Analytics

The Broadcast Analytics page gives you a complete overview of your broadcast campaign performance. Navigate to Analytics → Broadcasts to access this page. This page is available on Pro and Enterprise plans.

Key Metrics

Metric	Description
Broadcasts Sent	Total number of broadcast campaigns sent in the selected period, with growth percentage compared to the previous period
Messages Sent	Total number of individual messages sent across all broadcasts, with growth percentage
Delivery Rate	Percentage of sent messages that were successfully delivered to recipients
Read Rate	Percentage of delivered messages that were opened/read by recipients

How Status Tracking Works

When you send a broadcast, each message goes through a series of status updates:

1. Sent — The message has been sent to WhatsApp or your SMS provider
2. Delivered — The message has arrived on the recipient's device
3. Read — The recipient has opened and read the message (blue checkmarks on WhatsApp)
4. Failed — The message could not be delivered (e.g. invalid number, blocked contact)

WhatsApp Read Tracking

WhatsApp supports full read tracking via the Business API. When a recipient opens your message, WhatsApp sends a read status callback. Note: if a recipient has disabled read receipts in their WhatsApp settings, the message will show as "delivered" but not "read". The actual read rate may be slightly higher than reported.

SMS Delivery Tracking

SMS messages support delivered and failed statuses via Twilio status callbacks. Read tracking is only available for iMessage (Apple) and RCS recipients. Standard SMS does not support read receipts, so your SMS read rate may appear lower than actual engagement.

Broadcast Messages Over Time

A vertical bar chart showing the number of messages sent per day during the selected time range. Hover over any bar to see the exact date, sent count, and delivered count. Use this to identify your most active broadcast days.

Channel Breakdown

See how your broadcasts are distributed across channels (WhatsApp, SMS, Email). For each channel, the following metrics are shown:

• Campaigns — number of broadcast campaigns sent via this channel
• Sent — total messages sent
• Delivered — delivery percentage
• Read — read percentage
• Failed — number of failed messages

A progress bar shows the delivery rate per channel at a glance.

Campaign Performance Table

A detailed table of every broadcast campaign in the selected period. Each row shows:

Column	Description
Name	The broadcast name, template name (if WhatsApp), and who created it
Channel	WhatsApp, SMS, or Email
Recipients	Total number of recipients targeted
Delivered	Delivery percentage and count
Read	Read percentage and count
Failed	Number of failed messages (highlighted in red if > 0)
Date	When the broadcast was sent

Summary Statistics

At the bottom of the Channel Breakdown card, you'll find:

• Failure Rate — Overall percentage of messages that failed to deliver. Highlighted in red if above 5%.
• Total Recipients — The total number of unique recipients across all broadcasts in the period.

Filters

Use the filters at the top of the page to customize your view:

• Time range — Today, 7 days, 30 days, this month, previous month, or this year
• Platform — Filter by channel (not applicable for broadcasts, but consistent with other analytics pages)

Tips for Improving Broadcast Performance

• Use approved WhatsApp templates with personalized parameters for higher read rates
• Segment your audience using tags or lifecycle stages to target relevant contacts
• Monitor failure rates — a high rate may indicate stale phone numbers that need cleanup
• Compare delivery rates across channels to determine the best channel for your audience
• Send broadcasts during business hours for better engagement

For a general overview of all analytics features, see the Analytics & Reports guide. To create and manage broadcasts, visit Broadcasts.