What Are Triggers?

A trigger is the starting point of every automation — the event that kicks off your workflow. When the trigger fires, Bugalou executes all the actions you've connected to it.

Selecting a Trigger

Click the Trigger node in the builder to open the Trigger Configuration Panel. You'll see all available trigger types as cards with icons.

💬 WhatsApp Trigger

Fires when something happens on your WhatsApp Business channel.

Sub-events

Event	Icon	When It Fires
Message Received	💬	Any incoming WhatsApp message from a customer
Keyword Match	🔑	Customer sends a message containing specific keywords
First Contact	👋	First-ever message from a new WhatsApp contact

Use Cases

• Message Received — auto-reply, AI chatbot, customer support menu
• Keyword Match — trigger specific flows when customers say "order", "price", "help"
• First Contact — send a welcome message to new customers

🛒 WooCommerce Trigger

Fires when events happen in your connected WooCommerce store.

Sub-events

Event	Icon	When It Fires
New Order	🛍️	A new order is placed in your store
Order Completed	✅	An order is marked as completed
Order Shipped (MyParcel)	🚚	Tracking info is added via MyParcel
Order Updated	🔄	Any order field is changed
All Events	📋	Every WooCommerce order event (catch-all)

Available Variables

WooCommerce triggers make these variables available for your message templates:

• {{klantnaam}} — customer name
• {{email}} — customer email
• {{telefoonnummer}} — phone number
• {{ordernummer}} — order number
• {{product}} — product name
• {{bedrag}} — order amount
• {{leverdatum}} — delivery date
• {{myparcel_tracking_number}}, {{myparcel_tracking_url}}
• {{sendcloud_tracking_number}}, {{sendcloud_tracking_url}}, {{sendcloud_carrier}}

⚡ Zapier / Webhook Trigger

Fires when an external service sends data via Zapier or a direct webhook.

Sub-events

Event	Icon	When It Fires
Shopify New Order	🛍️	New order created in Shopify
Shopify Order Fulfilled	📦	Shopify order is fulfilled/shipped
Stripe Payment	💳	Stripe payment received
Custom Webhook	🔗	Any custom HTTP webhook payload

Shopify Variables

• {{first_name}}, {{last_name}}
• {{order_number}}, {{total_price}}
• {{tracking_number}}, {{tracking_url}}

📨 Manual Event Trigger

Fires on internal business events that you define.

Sub-events

Event	Icon	When It Fires
Subscriber Added	👤	New subscriber is added to your list
Cart Abandoned	🛒	Customer leaves items in their cart
Newsletter Scheduled	📰	Newsletter campaign is scheduled
Password Reset	🔑	Customer requests a password reset

📧 Email Received Trigger

Fires when a new inbound email arrives in any of your connected email accounts. This trigger has no sub-events — it fires for every incoming email.

Best used with the AI Categorize & Assign action to automatically sort and route incoming emails.

📱 SMS Received Trigger

Fires when an incoming SMS message arrives via your connected Twilio phone number. Requires the Pro plan and Twilio integration.

Sub-events

Event	Icon	When It Fires
Message Received	💬	Any incoming SMS message from a customer
Keyword Match	🔑	Customer sends an SMS containing specific keywords
First Contact	👋	First-ever SMS from a new contact

Use Cases

• Message Received — auto-reply, confirmation, support routing
• Keyword Match — trigger flows when customers text "STOP", "INFO", "ORDER"
• First Contact — welcome message for new SMS contacts

Delay Configuration

All triggers support an optional delay — the time to wait after the trigger fires before executing the first action. Set the delay in hours using the slider or number input in the trigger configuration panel.